How PicksWise Operates
PicksWise presents itself as a free sports picks platform, and on the surface, it delivers. You can visit their site and find daily predictions for NFL, NBA, MLB, NHL, and other sports without paying anything. Expert tipsters write up their analysis, explain their reasoning, and publish picks for the day's games. They also offer prop bet suggestions, parlays of the day, and beginner-friendly content that helps new bettors understand the basics.
The problem emerges when you look at the business model. PicksWise earns revenue primarily through sportsbook affiliate partnerships. When you click a link to sign up for a sportsbook through their site, PicksWise earns a referral commission. This creates an inherent tension: their business thrives when users bet more, regardless of whether those bets win.
The premium tier at $29.99/month gives access to their top-rated tipsters and higher-confidence picks, pushing the annual cost to $360.